Question

Assume you are a manufacture of various jewelry items. Graduation rings for high school students are among the most important items in your product lime. You are in the process of developing a media strategy aimed specifically at high school students. With an annual budget of $10 million, what media specific vehicles would you use? How would you schedule the advertising over time?

Answer 1

You probably already know the general answer. Direct your advertising to high school seniors or parents of high school seniors. Advertise near graduation time. Emphasize accomplishment.