Question

Why has Smokey the Bear been popular for so long? What does he try to promote?
Ms. Sue
http://www.smokeybear.com/

What do you think?

Catherine
Um..... I thought it was because he was the symbol of preventing wildfires, but I thought it had to be bigger than that. I know he is trying to promote stopping wildfires to save our ecosystem, but the popularity question confuses me. I mean, I pretty much know, but I can't word it correctly.
Ms. Sue
I think his popularity is due to brilliant marketing. The site I posted for you uses a scene from <i>Bambi</i> that appeals to everyone. Smokey the Bear is cute and memorable.

Catherine
Oh....... true. Thanks!!
Ms. Sue
You're welcome.