Question

Ready Mix Concrete Company is planning on developing new markets in a growing community. It had recently acquired large orders in three locations: downtown, at a mall, and in a suburb. The destinations and loads to be delivered are the following:

Delivery Site:

Downtown
Location Coordinate (X,Y): (20, 10)
Loads to site: 22
Cost of load per mile: $10

Mall
Location Coordinate (X,Y): (10, 40)
Loads to site: 43
Cost of load per mile: $10

Suburb
Location Coordinate (X,Y): (40, 20)
Loads to site: 36
Cost of load per mile: $10

Develop a marketing plan for evolving these three markets.

I'm confused on what I'm supposed to do so I need help.

All I've done so far is create a location analysis graph and found the distances between each place:

Using d= Squareroot of (X2-X1)squared+(Y2-Y1)squared

Mall to Suburb: 36
Mall to Downtown 32
Downtown to Suburb = 22

Answer 1

"Develop a marketing plan for evolving these three markets"

You are correct, the world wonders what this means.

I think I would look for a location that minimizes transportation costs, and assume that this can be used for staging concrete to be transported to the sites. Concrete doesn't work that way, but otherwise, I have no idea.

YOu have three sites: (20,10),(10,40),and (40,20). These have to be weighed to amount of loads, and not cost, since all are the same per mile.

X X*loads
20...440
10...430
40...1440
weighted average= (440+430+1440)/loadstotal

X avg= 2310/101=23
do the same for y, then that x,y location is the min cost place for a warehouse/storage site.

Answer 2

ok I did that and got x as 23 and y as 26 so when i use that against the three sites why are they not the same distance?