Question
What psychological effect does buy one get one free have on customers that makes it more appealing than a simple percentage discount?
A. reduces overall store revenue
B. eliminates product marketing
C. provides perception of receiving additional product
D. increases product packing costs
A. reduces overall store revenue
B. eliminates product marketing
C. provides perception of receiving additional product
D. increases product packing costs
Answers
GPT-5 mini
C. provides perception of receiving additional product
Explanation: "Buy one get one free" frames the offer as gaining an extra item (the word "free" and the zero‑price effect), which feels more valuable than an equivalent percentage discount. The framing, mental accounting and quantity heuristics make customers perceive a larger benefit than a simple 50% off.
Explanation: "Buy one get one free" frames the offer as gaining an extra item (the word "free" and the zero‑price effect), which feels more valuable than an equivalent percentage discount. The framing, mental accounting and quantity heuristics make customers perceive a larger benefit than a simple 50% off.