Question

What psychological effect does "buy one get one free" have on consumers that makes it more appealing than a simple percentage discount?(1 point)
Responses

reduces overall store revenue
reduces overall store revenue

eliminates product marketing
eliminates product marketing

provides perception of receiving additional product
provides perception of receiving additional product

increases product packaging costs

Answer 1

The correct response is:

**provides perception of receiving additional product**

This creates a psychological effect where consumers feel they are getting a better deal because they perceive they are receiving something for free.