Question

Write a paragraph about your business, how you plan to compete with the other local frozen-yogurt shop, and why your action plan will work.

Use what you have learned in this lesson to support your plan.

Answer 1

Our frozen yogurt business, “FroZen Delights,” aims to create an exceptional customer experience by offering a wide variety of unique flavors and toppings, including seasonal, locally sourced ingredients. To effectively compete with the local frozen yogurt shop, we will implement a loyalty program that rewards repeat customers and host weekly events such as “Flavor Fridays” where patrons can sample new, experimental flavors. Additionally, our focus on sustainable practices, such as compostable packaging and a partnership with local farmers, will resonate with environmentally-conscious consumers. By fostering a strong community connection and prioritizing customer feedback for flavor development, we will cultivate a loyal customer base. Our action plan leverages effective marketing strategies emphasizing social media engagement and community involvement, ensuring that our brand stands out and thrives in the competitive landscape.