Question

Understanding Feature-Benefit Selling:
Feature-benefit selling is the process of matching a product’s characteristics to a customer’s needs and desires. Customers don’t simply buy products; they buy what those products can do for them.

Product Features: These are the characteristics of a product, which can be basic, physical, or extended attributes. The most fundamental feature of any product is its intended use.
Customer Benefits: When product features are translated into advantages that provide personal satisfaction or solve a problem for the customer, they become selling points.
Assignment Instructions:

Choose a Product from the list below:

iPad
iPhone
Designer purse
MacBook
5-day all-inclusive Disneyland vacation
Season tickets to a sports team
Athletic shoes
Create a Feature-Benefit Chart using the Table tool or SmartArt tool in Google Docs or Google Slides.

Use 12pt font for readability.
Include a title and the name of your chosen product at the top.
Format Your Document Properly:

Insert your name and today’s date in the top-right header before submitting.
Chart Requirements:

Your chart must include at least 10 product features and their corresponding customer benefits.
Add a relevant image of your chosen product.
Example:
Feature: Heated seats in a Ford Expedition Max
Benefit: Provides warmth and comfort during cold weather
Grading Criteria:

Depth and clarity of feature-benefit descriptions
Proper spelling and grammar
Overall organization and presentation

Answer 1

Here’s a suggested outline for your Feature-Benefit Chart, using the iPad as the chosen product:

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# Feature-Benefit Chart for iPad

**Name:** [Your Name]
**Date:** [Today’s Date]

| **Product Features** | **Customer Benefits** |
|--------------------------------------------|--------------------------------------------------------------------------------|
| 1. High-resolution Retina display | Provides sharp, vibrant visuals for an immersive viewing experience. |
| 2. Lightweight and portable design | Easy to carry around, making it convenient for travel and on-the-go use. |
| 3. Long battery life | Allows for extended usage throughout the day without frequent recharging. |
| 4. Access to the App Store | Millions of apps for productivity, entertainment, and education at your fingertips. |
| 5. Compatibility with Apple Pencil | Enables precise note-taking and drawing, enhancing creativity and productivity. |
| 6. Face ID technology | Provides secure and convenient access while ensuring user privacy. |
| 7. Multi-tasking capabilities | Allows users to run multiple apps simultaneously for improved efficiency. |
| 8. High-quality camera | Enables users to capture stunning photos and videos for personal and professional use. |
| 9. Integration with other Apple devices | Seamless connectivity with other Apple products enhances overall user experience. |
| 10. Robust ecosystem of accessories | Wide range of accessories like keyboard cases and stands enhance functionality and usability. |

 <!-- Replace with an actual image URL -->

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### Instructions for Formatting in Google Docs or Google Slides

1. **Open Google Docs or Google Slides**.
2. **Create a new document or slide**.
3. **Add the title and product name at the top**.
4. **Insert a table with two columns and eleven rows** (one for the header and ten for features/benefits).
5. **Fill in the chart with the features and benefits as shown above**.
6. **Insert an image of the iPad**: Go to “Insert” > “Image” > choose from the options provided.
7. **Format the text to 12pt font** for readability and ensure clarity.
8. **Add your name and the date in the top-right header**: Click on “Insert” > “Header & Page Number” > “Header”.
9. **Proofread for spelling and grammar** before submission.

This should help you create a clear, organized, and informative Feature-Benefit Chart for your assignment!