Question

Why would an individual be tracked when shopping online?(1 point)
Responses

To help customers with computer security.
To help customers with computer security.

To help companies provide customer service.
To help companies provide customer service.

To help companies better market to that customer.
To help companies better market to that customer.

To help customers remember where they had been online.

Answer 1

The most relevant reason for tracking an individual when shopping online is:

**To help companies better market to that customer.**

This allows companies to tailor advertisements and offers based on the individual’s browsing behavior and preferences.