Why would an individual be tracked when shopping online?(1 point)

Responses

To help companies better market to that customer.
To help companies better market to that customer.

To help customers remember where they had been online.
To help customers remember where they had been online.

To help companies provide customer service.
To help companies provide customer service.

To help customers with computer security.

1 answer

The most fitting response would be:

To help companies better market to that customer.

Tracking individuals while shopping online allows companies to gather data on consumer behavior and preferences, which in turn enables them to tailor marketing strategies and offers to specific customers.