Shopping experience is a consumer's perception of an encounter with which of these?

Question

Multiple select question.

a store's promotions on electronic media

a product during in-home use

a store's physical environment

a retailer's personnel

Answer 1

The shopping experience is a consumer's perception of an encounter with:

• a store's promotions on electronic media
• a store's physical environment
• a retailer's personnel

While a product during in-home use may affect overall satisfaction with a purchase, the shopping experience specifically refers to the encounter during the shopping process itself, which includes interactions with promotions, the store environment, and the staff.