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Questions (135)
A manufacturer's sales office differs from a manufacturer's branch office in that the sales office Blank______.
Multiple choice
1 answer
5 views
Match the following types of agents or brokers with the correct description.
Drag and drop application. manufacturer's agent
1 answer
4 views
A manufacturer's Blank______ office carries inventory and offers full service while a manufacturer's Blank______ office does not
1 answer
4 views
Wholly owned extensions of the producer that perform wholesaling activities are known as Blank______.
Multiple choice question.
1 answer
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Fruits and vegetables are considered seasonal products and therefore they are sold by Blank______ that negotiate a contract
1 answer
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A Blank______ works for several producers and is principally responsible for selling, while a Blank______ works for only one
1 answer
2 views
A manufacturer's sales office differs from a manufacturer's branch office in that the sales office Blank______.
Multiple choice
1 answer
5 views
Which limited-service wholesaler furnishes the shelves that display merchandise in retail stores, performs all channel
1 answer
5 views
Select all that apply
Which two are wholly owned extensions of the producer that perform wholesaling activities? Multiple select
1 answer
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European Foods Inc is a full-service wholesaler that serves the greater metropolitan area of a large U.S. city. It specializes
1 answer
2 views
Individuals working for real-estate company Century 21 to bring together buyers and sellers of residential homes would be
1 answer
2 views
Match the following types of agents or brokers with the correct description.
Drag and drop application. manufacturer's agent
1 answer
4 views
Select all that apply
A specialty merchandise wholesaler differs from a general merchandise wholesaler in which two of the
1 answer
1 view
Select all that apply
What are the two major types of agents used by producers? Multiple select question. customer agents selling
1 answer
2 views
Which limited-service wholesaler takes title to merchandise but sells only to buyers who call on them, pays cash for
1 answer
5 views
What has been described as the "new science of retailing"?
Multiple choice question. data analytics multichannel marketing the
1 answer
3 views
Fill in the Blank Question
Fill in the blank question. A retailer that integrates a combination of traditional store formats and
1 answer
4 views
Independently owned firms that take title to the merchandise they handle, are classified as either full-service or
1 answer
2 views
Match the stage of the retail life cycle to its correct description.
Drag and drop application. early growth early growth drop
1 answer
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Shopping experience is a consumer's perception of an encounter with which of these?
Multiple select question. a store's
1 answer
3 views
What are two ways that data analytics benefits retailers?
Multiple select question. By focusing consumers on the functional value
1 answer
6 views
Bob's Boot House sells western boots from his store in Wyoming and through his website. What type of retail channel is Bob's
1 answer
7 views
The wheel of retailing describes Blank______.
Multiple choice question. the progressive stages of the life cycle for products
1 answer
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Selling brand name merchandise at lower than regular prices by buying excess inventory at prices below wholesale prices is known
1 answer
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In the Blank______ stage a firm's profits may be low due to start-up costs; in the Blank______ stage a firm's profits hit their
1 answer
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Retailers who use a Blank______ approach will assign a manager the responsibility for selecting all products that consumers in a
1 answer
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The description of the stages of growth and decline for a retail outlet is called the Blank______.
Multiple choice question.
1 answer
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Category management is a retailing approach that aims to manage Blank______.
Multiple choice question. the various retail
1 answer
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A store's Blank______ includes functional attributes like prices and store layout and psychological attributes like excitement
1 answer
6 views
Select all that apply
Shopping experience is a consumer's perception of an encounter with which of these? Multiple select
1 answer
2 views
Which two of the following are purposes of retail communication?
Multiple select question. positioning a store identifying the
1 answer
6 views
To facilitate a retailing strategy, marketers often craft a specific combination of retail pricing, store location, retail
1 answer
4 views
Because many retailers believe that sales are affected by store layout, color, lighting, music, and scent, it leads them to use
1 answer
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Match the type of retail store location with its correct description.
Drag and drop application. central business district
1 answer
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The way in which a store is defined in the shopper's mind is referred to as Blank______.
Multiple choice question. retail image
1 answer
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When a retailer advertises as part of its retail communication strategy, the retailer is using , one of the four Ps.
1 answer
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An off-Blank______ retailer is one that offers an inconsistent assortment of brand name merchandise at low prices.
Multiple
1 answer
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What are two reasons for growth in the direct-selling industry?
Multiple select question. growth in the number of companies
1 answer
2 views
Direct selling is sometimes called Blank______ retailing.
Multiple choice question. contact intertype door-to-door hypermarket
1 answer
4 views
Select all that apply
What are two advantages of using direct mail and catalogs? Multiple select question. decreasing production
1 answer
3 views
What strategy is being employed by online retailers to combat the issue of customers leaving items in shopping carts without
1 answer
2 views
A text message sent to consumers announcing limited-time offers at big discounts is a type of online retailing called
1 answer
6 views
Sephora is a leading specialty outlet selling perfume and cosmetic products. It is likely to offer Blank______.
Multiple choice
1 answer
2 views
Which of the following are disadvantages of using direct mail and catalogs?
Multiple select question. Few product choices
1 answer
3 views
A serious issue for online retailers is that nearly two-thirds of online shoppers Blank______.
Multiple choice question. return
1 answer
3 views
Though the most common items sold through Blank______ are candy, snacks, and beverages, newer versions offer a wide variety of
1 answer
7 views
A(n) Blank______ is a website that searches the Internet for a product specified by the consumer and provides a report on the
1 answer
4 views
Which are forms of nonstore retailing?
Multiple select question. hypermarkets direct mail category killers automatic vending
1 answer
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In a general merchandise store, the Blank______ of product line is large but the Blank______ of products is often limited.
Multip
1 answer
4 views
Which of the following is true of vending machines?
Multiple choice question. Though convenient for consumers, few products can
1 answer
3 views
Direct selling is a form of Blank______ retailing.
Multiple choice question. intertype limited service nonstore scrambled
1 answer
3 views
The modern drugstore carries food, camera equipment, toys, and pharmaceuticals, which is an example of Blank______.
Multiple
1 answer
4 views
Sephora is a leading specialty outlet selling perfume and cosmetic products. It is likely to offer Blank______.
Multiple choice
1 answer
4 views
Stores that carry a broad product line, with limited depth, are referred to as Blank______ stores.
Multiple choice question.
1 answer
4 views
A shoe store that offers running shoes, dress shoes, and children's shoes is said to have Blank______ of product line.
Multiple
1 answer
6 views
Category Blank______ focus on one type of product at very competitive prices, like Best Buy does with electronics and Staples
1 answer
3 views
Where are you most likely to encounter self-service?
Multiple choice question. a high-end department store an independently owned
1 answer
3 views
Both single- and limited-line stores that carry a tremendous depth of merchandise are often referred to as Blank______.
Multiple
1 answer
4 views
Fill in the Blank Question
Fill in the blank question. Level of service is one method of classifying retail outlets; the highest
1 answer
1 view
Offering on-site alteration and tailoring services such as those available at some Nordstrom's stores is most typical of an
1 answer
2 views
What retail outlet is most likely to offer limited service?
Multiple choice question. Neiman Marcus Target The Apple Store
1 answer
2 views
A shoe store that offers running shoes, dress shoes, and children's shoes is said to have Blank______ of product line.
Multiple
1 answer
2 views
Select all that apply
What are the three general types of retail ownership? Multiple select question. contractual systems
1 answer
3 views
Multiple Choice Question
Blank______ allow members to take advantage of volume discounts and give the impression of being part of
1 answer
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Self-, limited-, and full- are levels of Blank______.
Multiple choice question. merchandise breadth service ownership merchandise
1 answer
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For consumers, the buying power of Blank______ translates into lower prices compared with other types of stores.
Multiple choice
1 answer
2 views
A contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of
1 answer
3 views
Multiple Choice Question
Franchising involves a contractual arrangement whereby Blank______. Multiple choice question. one firm's
1 answer
5 views
Multiple Choice Question
With which type of retail ownership do you have the advantage of being your own boss? Multiple choice
1 answer
3 views
Multiple Choice Question
Under a Blank______ marketing system, independent production and distribution firms integrate their
1 answer
4 views
Select all that apply
What are two important benefits provided by retailers? Multiple select question. They ensure fair
1 answer
4 views
Independent ownership, corporate chain, and contractual systems are the three general forms of Blank______.
Multiple choice
1 answer
4 views
Retailer-sponsored cooperatives and wholesaler-sponsored voluntary chains, and franchises are types of Blank______.
Multiple
1 answer
6 views
Form of ownership, level of service, and merchandise line are ways that Blank______ can be classified.
Multiple choice question.
1 answer
2 views
Which form of retail ownership features multiple outlets but centralization in decision making and purchasing?
Multiple choice
1 answer
6 views
Select all that apply
Select all the retail businesses that are among the 30 largest businesses in the United States. Multiple
1 answer
3 views
Multiple Choice Question
Blank______ account for most of the retail establishments in the United States. Multiple choice
1 answer
4 views
Time, place, form, and possession are four Blank______ provided in varying degrees by retailers.
Multiple choice question.
1 answer
6 views
Suppose that the National Institute for Health has announced that they have conclusive evidence that the antioxidants in dark
1 answer
6 views
Three fourth of the earth is covered with water. However, an economist would consider water a scarce resource because
Group of
1 answer
4 views
Your friend Jill offers to treat you with a movie and popcorn on your day off from work. Your final exams are coming up next
1 answer
4 views
Your employer offers you a salary raise of 2%, You read in the news that inflation next year is expected to be 5%. After
1 answer
3 views
The table below shows the annual changes in CPI from Year 1 to Year 4. During which year did this economy experience deflation?
P
1 answer
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Suppose you are one of the research staff advising the Federal Reserve policy makers. The latest economic data shows a
1 answer
5 views
Which of the following is a fiscal policy that could create economic growth for an economy which is in a recession?
Group of
1 answer
5 views
Question 8 1 pts
Agg Market Chart for Macro LO Quiz.jpg The chart above show a country which Group of answer choices has a
1 answer
4 views
If there is a decrease in consumer spending without any other changes, it will result in
Group of answer choices increase in the
1 answer
2 views
If a country has 50 children, 125 adults who are working, 25 adults who are not working but are looking for a job, 75 adults who
1 answer
7 views
The Law of Demand states that, other things unchanged (ceteris paribus), the quantity of a product demanded decreases when
1 answer
7 views
The opportunity cost of an activity is
Group of answer choices zero if you choose the activity voluntarily the amount of money
1 answer
4 views
Economics is the study of how people
Group of answer choices make money run a business invest make choices using limited
1 answer
6 views
Based on Dean’s insistence on more formalization and centralization, he most likely prefers the bank to have a more
1 answer
6 views
Charlotte is concerned about tellers requiring approval from two levels of authority. This approval process is most closely
1 answer
3 views
In their meeting with CEO Francisco Medin, Dean prefers a more ______Blank structure whereas Charlotte prefers a more
1 answer
4 views
Branch managers at First National Bank report to both a retail banking manager and a central operations officer. One of the
1 answer
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Charlotte complains that a higher percentage of turnover is occurring in branches that were with First American before the
1 answer
4 views
The Federal Reserve's policy rate is
Multiple Choice discount rate. interest on reserve balances. federal funds rate. money
1 answer
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Interest on Reserve Balances (IORB) is the interest rate that ________ on the reserves balances held at the Federal Reserve.
Mult
1 answer
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A television report states: "The Federal Reserve will lower the federal funds rate for the fourth time this year." This report
1 answer
5 views
The fundamental objective of monetary policy is to assist the economy in achieving
Multiple Choice a rapid pace of economic
1 answer
4 views
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