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Questions (135)
A manufacturer's sales office differs from a manufacturer's branch office in that the sales office Blank______.
Multiple choice
Match the following types of agents or brokers with the correct description.
Drag and drop application. manufacturer's agent
A manufacturer's Blank______ office carries inventory and offers full service while a manufacturer's Blank______ office does not
Wholly owned extensions of the producer that perform wholesaling activities are known as Blank______.
Multiple choice question.
Fruits and vegetables are considered seasonal products and therefore they are sold by Blank______ that negotiate a contract
A Blank______ works for several producers and is principally responsible for selling, while a Blank______ works for only one
A manufacturer's sales office differs from a manufacturer's branch office in that the sales office Blank______.
Multiple choice
Which limited-service wholesaler furnishes the shelves that display merchandise in retail stores, performs all channel
Select all that apply
Which two are wholly owned extensions of the producer that perform wholesaling activities? Multiple select
European Foods Inc is a full-service wholesaler that serves the greater metropolitan area of a large U.S. city. It specializes
Individuals working for real-estate company Century 21 to bring together buyers and sellers of residential homes would be
Match the following types of agents or brokers with the correct description.
Drag and drop application. manufacturer's agent
Select all that apply
A specialty merchandise wholesaler differs from a general merchandise wholesaler in which two of the
Select all that apply
What are the two major types of agents used by producers? Multiple select question. customer agents selling
Which limited-service wholesaler takes title to merchandise but sells only to buyers who call on them, pays cash for
What has been described as the "new science of retailing"?
Multiple choice question. data analytics multichannel marketing the
Fill in the Blank Question
Fill in the blank question. A retailer that integrates a combination of traditional store formats and
Independently owned firms that take title to the merchandise they handle, are classified as either full-service or
Match the stage of the retail life cycle to its correct description.
Drag and drop application. early growth early growth drop
Shopping experience is a consumer's perception of an encounter with which of these?
Multiple select question. a store's
What are two ways that data analytics benefits retailers?
Multiple select question. By focusing consumers on the functional value
Bob's Boot House sells western boots from his store in Wyoming and through his website. What type of retail channel is Bob's
The wheel of retailing describes Blank______.
Multiple choice question. the progressive stages of the life cycle for products
Selling brand name merchandise at lower than regular prices by buying excess inventory at prices below wholesale prices is known
In the Blank______ stage a firm's profits may be low due to start-up costs; in the Blank______ stage a firm's profits hit their
Retailers who use a Blank______ approach will assign a manager the responsibility for selecting all products that consumers in a
The description of the stages of growth and decline for a retail outlet is called the Blank______.
Multiple choice question.
Category management is a retailing approach that aims to manage Blank______.
Multiple choice question. the various retail
A store's Blank______ includes functional attributes like prices and store layout and psychological attributes like excitement
Select all that apply
Shopping experience is a consumer's perception of an encounter with which of these? Multiple select
Which two of the following are purposes of retail communication?
Multiple select question. positioning a store identifying the
To facilitate a retailing strategy, marketers often craft a specific combination of retail pricing, store location, retail
Because many retailers believe that sales are affected by store layout, color, lighting, music, and scent, it leads them to use
Match the type of retail store location with its correct description.
Drag and drop application. central business district
The way in which a store is defined in the shopper's mind is referred to as Blank______.
Multiple choice question. retail image
When a retailer advertises as part of its retail communication strategy, the retailer is using , one of the four Ps.
An off-Blank______ retailer is one that offers an inconsistent assortment of brand name merchandise at low prices.
Multiple
What are two reasons for growth in the direct-selling industry?
Multiple select question. growth in the number of companies
Direct selling is sometimes called Blank______ retailing.
Multiple choice question. contact intertype door-to-door hypermarket
Select all that apply
What are two advantages of using direct mail and catalogs? Multiple select question. decreasing production
What strategy is being employed by online retailers to combat the issue of customers leaving items in shopping carts without
A text message sent to consumers announcing limited-time offers at big discounts is a type of online retailing called
Sephora is a leading specialty outlet selling perfume and cosmetic products. It is likely to offer Blank______.
Multiple choice
Which of the following are disadvantages of using direct mail and catalogs?
Multiple select question. Few product choices
A serious issue for online retailers is that nearly two-thirds of online shoppers Blank______.
Multiple choice question. return
Though the most common items sold through Blank______ are candy, snacks, and beverages, newer versions offer a wide variety of
A(n) Blank______ is a website that searches the Internet for a product specified by the consumer and provides a report on the
Which are forms of nonstore retailing?
Multiple select question. hypermarkets direct mail category killers automatic vending
In a general merchandise store, the Blank______ of product line is large but the Blank______ of products is often limited.
Multip
Which of the following is true of vending machines?
Multiple choice question. Though convenient for consumers, few products can
Direct selling is a form of Blank______ retailing.
Multiple choice question. intertype limited service nonstore scrambled
The modern drugstore carries food, camera equipment, toys, and pharmaceuticals, which is an example of Blank______.
Multiple
Sephora is a leading specialty outlet selling perfume and cosmetic products. It is likely to offer Blank______.
Multiple choice
Stores that carry a broad product line, with limited depth, are referred to as Blank______ stores.
Multiple choice question.
A shoe store that offers running shoes, dress shoes, and children's shoes is said to have Blank______ of product line.
Multiple
Category Blank______ focus on one type of product at very competitive prices, like Best Buy does with electronics and Staples
Where are you most likely to encounter self-service?
Multiple choice question. a high-end department store an independently owned
Both single- and limited-line stores that carry a tremendous depth of merchandise are often referred to as Blank______.
Multiple
Fill in the Blank Question
Fill in the blank question. Level of service is one method of classifying retail outlets; the highest
Offering on-site alteration and tailoring services such as those available at some Nordstrom's stores is most typical of an
What retail outlet is most likely to offer limited service?
Multiple choice question. Neiman Marcus Target The Apple Store
A shoe store that offers running shoes, dress shoes, and children's shoes is said to have Blank______ of product line.
Multiple
Select all that apply
What are the three general types of retail ownership? Multiple select question. contractual systems
Multiple Choice Question
Blank______ allow members to take advantage of volume discounts and give the impression of being part of
Self-, limited-, and full- are levels of Blank______.
Multiple choice question. merchandise breadth service ownership merchandise
For consumers, the buying power of Blank______ translates into lower prices compared with other types of stores.
Multiple choice
A contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of
Multiple Choice Question
Franchising involves a contractual arrangement whereby Blank______. Multiple choice question. one firm's
Multiple Choice Question
With which type of retail ownership do you have the advantage of being your own boss? Multiple choice
Multiple Choice Question
Under a Blank______ marketing system, independent production and distribution firms integrate their
Select all that apply
What are two important benefits provided by retailers? Multiple select question. They ensure fair
Independent ownership, corporate chain, and contractual systems are the three general forms of Blank______.
Multiple choice
Retailer-sponsored cooperatives and wholesaler-sponsored voluntary chains, and franchises are types of Blank______.
Multiple
Form of ownership, level of service, and merchandise line are ways that Blank______ can be classified.
Multiple choice question.
Which form of retail ownership features multiple outlets but centralization in decision making and purchasing?
Multiple choice
Select all that apply
Select all the retail businesses that are among the 30 largest businesses in the United States. Multiple
Multiple Choice Question
Blank______ account for most of the retail establishments in the United States. Multiple choice
Time, place, form, and possession are four Blank______ provided in varying degrees by retailers.
Multiple choice question.
Suppose that the National Institute for Health has announced that they have conclusive evidence that the antioxidants in dark
Three fourth of the earth is covered with water. However, an economist would consider water a scarce resource because
Group of
Your friend Jill offers to treat you with a movie and popcorn on your day off from work. Your final exams are coming up next
Your employer offers you a salary raise of 2%, You read in the news that inflation next year is expected to be 5%. After
The table below shows the annual changes in CPI from Year 1 to Year 4. During which year did this economy experience deflation?
P
Suppose you are one of the research staff advising the Federal Reserve policy makers. The latest economic data shows a
Which of the following is a fiscal policy that could create economic growth for an economy which is in a recession?
Group of
Question 8 1 pts
Agg Market Chart for Macro LO Quiz.jpg The chart above show a country which Group of answer choices has a
If there is a decrease in consumer spending without any other changes, it will result in
Group of answer choices increase in the
If a country has 50 children, 125 adults who are working, 25 adults who are not working but are looking for a job, 75 adults who
The Law of Demand states that, other things unchanged (ceteris paribus), the quantity of a product demanded decreases when
The opportunity cost of an activity is
Group of answer choices zero if you choose the activity voluntarily the amount of money
Economics is the study of how people
Group of answer choices make money run a business invest make choices using limited
Based on Dean’s insistence on more formalization and centralization, he most likely prefers the bank to have a more
Charlotte is concerned about tellers requiring approval from two levels of authority. This approval process is most closely
In their meeting with CEO Francisco Medin, Dean prefers a more ______Blank structure whereas Charlotte prefers a more
Branch managers at First National Bank report to both a retail banking manager and a central operations officer. One of the
Charlotte complains that a higher percentage of turnover is occurring in branches that were with First American before the
The Federal Reserve's policy rate is
Multiple Choice discount rate. interest on reserve balances. federal funds rate. money
Interest on Reserve Balances (IORB) is the interest rate that ________ on the reserves balances held at the Federal Reserve.
Mult
A television report states: "The Federal Reserve will lower the federal funds rate for the fourth time this year." This report
The fundamental objective of monetary policy is to assist the economy in achieving
Multiple Choice a rapid pace of economic
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