Select all that apply

Question

Shopping experience is a consumer's perception of an encounter with which of these?
Multiple select question.

a retailer's personnel

a product during in-home use

a store's physical environment

a store's promotions on electronic media

Answer 1

The shopping experience is a consumer's perception of an encounter with the following:

• a retailer's personnel
• a store's physical environment
• a store's promotions on electronic media

The option "a product during in-home use" is typically more related to the post-purchase experience rather than the shopping experience itself.