Which two of the following are purposes of retail communication?

Question

Multiple select question.

positioning a store

identifying the marketing channel

segmenting the market

creating a store image

Answer 1

The two purposes of retail communication from the options provided are:

1. Positioning a store - Retail communication helps in defining how a store is perceived in the minds of consumers relative to competitors.

2. Creating a store image - This involves conveying the desired message about the store's brand, values, and overall aesthetic to attract and retain customers.

Identifying the marketing channel and segmenting the market are not specific purposes of retail communication but are related to broader marketing strategies.