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What are two reasons for growth in the direct-selling industry?

Multiple select question.

growth in the number of companies wanting to reach customers who prefer one-on-one customer service

increase in privacy concerns of online shoppers that have led to more secure methods of shopping

decline in the number of firms using multichannel marketing to grab consumers' attention

expansion into markets outside the United States

1 answer

The two reasons for growth in the direct-selling industry are:

  1. Growth in the number of companies wanting to reach customers who prefer one-on-one customer service - Direct selling allows for personalized interactions, catering to customers who value individual attention and tailored service.

  2. Expansion into markets outside the United States - As companies explore and expand into international markets, they tap into new customer bases, driving growth in the direct-selling industry.