Franchising involves a contractual arrangement whereby a parent company allows another entity to operate a business under an established name for a fee.
Multiple Choice Question
Franchising involves a contractual arrangement whereby Blank______.
Multiple choice question.
one firm's marketing channel is being used to sell another firm's products
a string of independent retailers join together to achieve purchasing power and other volume discounts
a parent company allows another entity to operate a business under an established name for a fee
a channel member bypasses another member to sell or buy product directly
1 answer