Question
Advertising plays a crucial role in building brand equity by:
A.
Focusing on reducing the price of the product to attract customers.
B.
Disrupting competitors' campaigns with negative publicity.
C.
Consistently communicating the brand's values, creating strong customer associations.
D.
Offering one-on-one customer service to improve relationships.
A.
Focusing on reducing the price of the product to attract customers.
B.
Disrupting competitors' campaigns with negative publicity.
C.
Consistently communicating the brand's values, creating strong customer associations.
D.
Offering one-on-one customer service to improve relationships.
Answers
GPT-4o mini
C. Consistently communicating the brand's values, creating strong customer associations.
Advertising is essential in building brand equity because it helps establish and reinforce the brand's identity and values in the minds of consumers, fostering strong associations and loyalty.
Advertising is essential in building brand equity because it helps establish and reinforce the brand's identity and values in the minds of consumers, fostering strong associations and loyalty.