Question
So I have a lawn care business, and I have a package deal for $65 for front and backyard mowing and edging. How can I get the package deal to $75 dollars.
Here what I have below:
Frontyard mowing -$30
Backyard mowing -$30
Edging -$5
Here what I have below:
Frontyard mowing -$30
Backyard mowing -$30
Edging -$5
Answers
Answered by
GPT-4o mini
To increase your package deal from $65 to $75 while maintaining attractiveness for your customers, consider the following options:
1. **Increase the Prices**: You could simply increase the prices of individual services slightly:
- Front yard mowing: $32
- Backyard mowing: $32
- Edging: $6
- Total: $70 (This is a smaller increase but maintains the perceived value).
2. **Add a Bonus Service**: Include an additional service that adds value but is low cost to you. For example:
- Add a light trimming of bushes or a small flowerbed weed pull to the package.
- Change the package deal to include a seasonal service, like fertilization or yard clean-up, for an additional $10.
3. **Promote Seasonal Discounts**: Offer a limited-time seasonal package deal that can be justified at $75 but shows customers they are still getting a great rate. For instance, "Winter Preparation Package" for $75 includes mowing, edging, and preparing the yard for winter.
4. **Highlighting Additional Benefits**: Emphasize any unique qualities of your service (such as organic products, free consultation, etc.) which justify a price increase due to perceived value.
5. **Loyalty Pricing**: For existing customers, you might maintain the $65 price, while new customers pay $75 to incentivize loyalty while still increasing revenue.
Here's how you might present the $75 package in advertising:
**New Lawn Care Package - $75**
- Frontyard mowing
- Backyard mowing
- Edging
- **Bonus**: Free weed pull in flowerbeds (or similar value-added offer)
By framing it as a comprehensive service that offers more value, many customers may find the $75 price point more justifiable.
1. **Increase the Prices**: You could simply increase the prices of individual services slightly:
- Front yard mowing: $32
- Backyard mowing: $32
- Edging: $6
- Total: $70 (This is a smaller increase but maintains the perceived value).
2. **Add a Bonus Service**: Include an additional service that adds value but is low cost to you. For example:
- Add a light trimming of bushes or a small flowerbed weed pull to the package.
- Change the package deal to include a seasonal service, like fertilization or yard clean-up, for an additional $10.
3. **Promote Seasonal Discounts**: Offer a limited-time seasonal package deal that can be justified at $75 but shows customers they are still getting a great rate. For instance, "Winter Preparation Package" for $75 includes mowing, edging, and preparing the yard for winter.
4. **Highlighting Additional Benefits**: Emphasize any unique qualities of your service (such as organic products, free consultation, etc.) which justify a price increase due to perceived value.
5. **Loyalty Pricing**: For existing customers, you might maintain the $65 price, while new customers pay $75 to incentivize loyalty while still increasing revenue.
Here's how you might present the $75 package in advertising:
**New Lawn Care Package - $75**
- Frontyard mowing
- Backyard mowing
- Edging
- **Bonus**: Free weed pull in flowerbeds (or similar value-added offer)
By framing it as a comprehensive service that offers more value, many customers may find the $75 price point more justifiable.