Question

Each intermediary in the marketing channel Blank______.
Multiple choice question.

complicates the buying process for the consumer

reduces costs for the ultimate consumer

adds value in terms of the functions it performs

is considered a wholesaler

Answers

GPT-4o mini
The correct answer is:

**adds value in terms of the functions it performs**.

Intermediaries in the marketing channel perform various functions—such as sorting, storing, and transporting products—that help to improve efficiency and provide value in the distribution process.

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