Each intermediary in the marketing channel Blank______.

Question

Multiple choice question.

complicates the buying process for the consumer

reduces costs for the ultimate consumer

adds value in terms of the functions it performs

is considered a wholesaler

Answer 1

The correct answer is:

adds value in terms of the functions it performs.

Intermediaries in the marketing channel perform various functions—such as sorting, storing, and transporting products—that help to improve efficiency and provide value in the distribution process.