Match the intermediary with its correct description.

Drag and drop application.
wholesaler
wholesaler drop zone empty.
broker or agent
broker or agent drop zone empty.
middleman
middleman drop zone empty.
retailer
retailer drop zone empty.
an intermediary who sells to consumers
any intermediary between the manufacturer and end-user markets
an intermediary who sells to other intermediaries, usually to retailers
an intermediary with legal authority to act on behalf of the manufacturer

1 answer

Here are the correct matches for the intermediaries and their descriptions:

  • Wholesaler: an intermediary who sells to other intermediaries, usually to retailers
  • Broker or Agent: an intermediary with legal authority to act on behalf of the manufacturer
  • Middleman: any intermediary between the manufacturer and end-user markets
  • Retailer: an intermediary who sells to consumers