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Carl is the inventor of a kitchen gadget that is sold online. Which two of the following are ethical for Carl to post? (Check all that apply.)

Multiple select question.

A positive review of his own product in which he describes the product's uses

A positive review of a tool he used in creating his invention

A negative review of a rival product he has not used

A negative review of a potato chip flavor he did not enjoy

1 answer

For ethical practices, the following two options are acceptable for Carl to post:

  1. A positive review of a tool he used in creating his invention - This is ethical as long as he is honest and transparent about his experience with the tool.

  2. A negative review of a rival product he has not used - This is not ethical, as posting a review of a product he has not personally used misrepresents his experience and could be misleading to consumers.

Therefore, only the first option is ethical for Carl to post regarding reviews.