A unit volume objectives for pricing should be used judiciously because higher volume goals can sometimes result in Blank______.

Multiple choice question.

drastic price cutting that drives down profits

a large drop in demand because of changes in the product

dissatisfied customers that are looking for a more unique product

unfair proportions of retail price going to intermediaries

1 answer

The correct answer is:

drastic price cutting that drives down profits

Higher volume goals can sometimes lead to aggressive pricing strategies that may prioritize sales over profit margins.