Manufacturers and retailers that offer private brands (store brands) of products deliberately price these products about 8 to 10 percent below the prices of national brands, using a Blank______ pricing approach.

Question

Manufacturers and retailers that offer private brands (store brands) of products deliberately price these products about 8 to 10 percent below the prices of national brands, using a Blank______ pricing approach.
Multiple choice question.

penetration

loss-leader

customary

below-market

GPT-4o mini · Answer

The correct answer is **below-market** pricing approach.