The correct answer is above-market pricing. This pricing strategy involves setting prices higher than those of competitors to attract customers who value the prestige or quality associated with a higher price.
When an organization deliberately prices a product above the prices set for competing products, to entice those customers for whom pricing doesn't matter, the firm is engaging in Blank______.
Multiple choice question.
above-market pricing
penetration pricing
target return pricing
target profit pricing
1 answer