Which of the following would probably be an example of loss-leader pricing?

Question

Multiple choice question.

using a "no haggle" sales price

offering a discount during "off season"

promoting an expensive product as top-of-the-line in quality

selling a carton of eggs for $0.99 which is way below cost

Answer 1

The best example of loss-leader pricing from the options provided is:

selling a carton of eggs for $0.99 which is way below cost.

Loss-leader pricing involves setting a price on a product below its market cost to attract customers, with the hope that they will purchase additional items at regular prices.