The purpose of using low prices in a loss-leader pricing strategy is to attract customers that will hopefully buy other products too, at higher margins.
The purpose of using low prices in a loss-leader pricing strategy is to Blank______.
Multiple choice question.
drive heavy sales of expiring merchandise
develop a discount brand perception that may linger beyond the sale of this product
drive competitors out of business
attract customers that will hopefully buy other products too, at higher margins
1 answer