Which of the following is a characteristic of bundle pricing?

Question

Multiple choice question.

Overuse of this approach has diluted its effectiveness.

Price is discounted if buyer purchases larger volumes.

Consumer value is enhanced by not having to make separate purchases.

Consumers are dubious of the product quality if prices are reduced below a certain point.

Answer 1

The correct characteristic of bundle pricing from the options provided is:

Consumer value is enhanced by not having to make separate purchases.

Bundle pricing typically allows consumers to purchase multiple products or services together at a lower price than if they were bought individually, thereby enhancing convenience and perceived value.