If a product is priced using prestige pricing, the marketer is most likely trying to convey that the product is of high quality. Prestige pricing is a strategy where products are priced at a premium to signal superior quality and exclusivity to consumers.
What is a marketer most likely trying to convey about a product if it is priced using prestige pricing?
Multiple choice question.
the product appeals to mass markets
the product is of high quality
the product takes a lot of time to produce
the product has no other competitors
1 answer