The pricing strategy that is appealing for attracting price-sensitive customers and discouraging competitors from entering a market is penetration pricing. This strategy involves setting a low initial price for a product to gain market share quickly and attract customers, making it difficult for competitors to enter the market.
The ability to attract price sensitive customers and discourage competitors from entering a market make which pricing strategy appealing?
Multiple choice question.
skimming
target
penetration
prestige
1 answer