Demand-oriented pricing approaches weigh which factors most heavily?

Question

Multiple choice question.

costs to produce the product

expected supply of the product at its time of release

expected customer tastes and preferences

number of competitive products on the market

Answer 1

Demand-oriented pricing approaches weigh the following factor most heavily:

• expected customer tastes and preferences

This approach focuses on how much customers are willing to pay for a product based on their preferences and perceived value, rather than just production costs or competitive offerings.