Pricing decisions are difficult because Blank______.

Question

Multiple choice question.

pricing is very abstract to the consumer

most costs are unpredictable

marketers have a difficult time interpreting customer willingness to pay

price simultaneously affects total revenue and total cost

Answer 1

The correct answer is:

price simultaneously affects total revenue and total cost.

This is because pricing decisions can impact both the income generated from sales and the costs associated with producing or delivering the product, making it a complex and multifaceted decision.