Which two steps of the purchase funnel correspond to the promotion objective of persuading?

Question

Multiple select question.

trial

confirmation

evaluation

increasing commitment

Answer 1

The two steps of the purchase funnel that correspond to the promotion objective of persuading are:

1. Evaluation - This step involves consumers assessing the product or service and considering its benefits, features, and value, which aligns with the goal of persuading them to favor one option over another.

2. Increasing commitment - This step involves encouraging consumers to deepen their engagement with the product, making them more likely to purchase and remain loyal, which is also a persuasive objective.

Therefore, the correct answers are evaluation and increasing commitment.