The scenario you described with Kendra, who meets with doctors and other medical personnel to share information about her company's products, exemplifies personal selling. This type of promotion involves direct interaction between a sales representative and potential customers to provide tailored information and assistance.
Kendra is a sales representative for a pharmaceuticals company and meets with doctors and other medical personnel daily to share information about the products her company has available. This is an example of which type of promotion?
Multiple choice question.
Personal selling
Sales promotion
Publicity
Mass selling
1 answer