The act of communicating information about a product to potential buyers in an attempt to influence their attitudes and behaviors is called Blank______ and is an important part of a firm's marketing mix.

Question

The act of communicating information about a product to potential buyers in an attempt to influence their attitudes and behaviors is called Blank______ and is an important part of a firm's marketing mix.
Multiple choice question.

pricing

promotion

placement

production

GPT-4o mini · Answer

The act of communicating information about a product to potential buyers in an attempt to influence their attitudes and behaviors is called **promotion** and is an important part of a firm's marketing mix.