Question

Match the term with the correct definition.

attitudeA. Asks survey respondents how strongly they agree or disagree with a given statement.
behavioral segmentationB. How a person feels about something.
benefitC. Company with the largest combined market share.
buying statusD. Group of people who were born and lived during the same time period.
competitive advantageE. Trait of a product that serves as an advantage for the customer.
customer profileF. Remaining take-home pay after life necessities are paid for.
demographic segmentationG. Detailed description of the typical consumer in a market segment.
direct competitorH. Facts about a product.
discretionary incomeI. Offering better value, features, or service than the competition.
disposable incomeJ. Company that offers different, but similar, goods or services that meet customer needs.
featureK. Divides a market by the relationships between customers and a good or service.
generationL. Company that sells identical or very similar goods or services.
geographic segmentationM. Describes when a customer will buy a good or service.
indirect competitorN. Take-home pay a person has available to spend.
Likert scaleO. Segmenting a market based on where customers live.
market-share leaderP. Dividing the market of potential customers by their personal statistics.

Answer 1

Here is the correct matching of the terms with their definitions:

- **attitude** - B. How a person feels about something.
- **behavioral segmentation** - K. Divides a market by the relationships between customers and a good or service.
- **benefit** - E. Trait of a product that serves as an advantage for the customer.
- **buying status** - M. Describes when a customer will buy a good or service.
- **competitive advantage** - I. Offering better value, features, or service than the competition.
- **customer profile** - G. Detailed description of the typical consumer in a market segment.
- **demographic segmentation** - P. Dividing the market of potential customers by their personal statistics.
- **direct competitor** - L. Company that sells identical or very similar goods or services.
- **discretionary income** - F. Remaining take-home pay after life necessities are paid for.
- **disposable income** - N. Take-home pay a person has available to spend.
- **feature** - H. Facts about a product.
- **generation** - D. Group of people who were born and lived during the same time period.
- **geographic segmentation** - O. Segmenting a market based on where customers live.
- **indirect competitor** - J. Company that offers different, but similar, goods or services that meet customer needs.
- **Likert scale** - A. Asks survey respondents how strongly they agree or disagree with a given statement.
- **market-share leader** - C. Company with the largest combined market share.