The third objective of sales management is to use assets effectively, which includes two approaches: managing stock and managing debt. Stock objectives prevent businesses from taking on unprofitable small orders and help balance client service with inventory levels. Debtor objectives focus on reducing the amount owed by ensuring clients are creditworthy and promptly addressing overdue invoices. Companies recognize that even small improvements in asset use can lead to significant benefits.

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The third goal of sales management is to use resources wisely, focusing on managing stock and debt. Stock management helps avoid unprofitable small orders and keeps customer service and inventory in balance. Debtor management aims to reduce amounts owed by checking client creditworthiness and quickly handling overdue invoices, as even minor improvements can greatly benefit the company.