A profit objective is the second type of objective an organisation can set. All businesses

are started to make a profit to ensure their survival and growth. An organisation
should not focus only on short-term objectives, such as specific sales objectives, but
also on long-term objectives, such as ensuring profitability. Profit objectives aim to
minimise the costs of sales activities such as remuneration of salespeople, travelling
and accommodation expenses, and general office expenses incurred by the sales
personnel. Profit objectives are crucial for various reasons:1
■ Profit is a necessity for the organisation to grow.
■ Profit ensures the survival of the business.
■ Profit is seen as an indicator of good performance.
■ Profit attracts potential investors for expansion
pataphrase into very simple sentence and us every simple vocabulary

1 answer

A profit objective is an important goal for a business. Businesses exist to make money so they can grow and survive. Companies should think about both short-term goals, like meeting sales numbers, and long-term goals, like making a profit. Profit objectives help reduce costs for sales activities, such as paying salespeople, travel, and office expenses. Here are some reasons why profit objectives matter:

  1. Profit helps the business grow.
  2. Profit is needed for the business to stay alive.
  3. Profit shows that the business is doing well.
  4. Profit can attract investors for growth.