A profit objective is an important goal for a business. Businesses exist to make money so they can grow and survive. Companies should think about both short-term goals, like meeting sales numbers, and long-term goals, like making a profit. Profit objectives help reduce costs for sales activities, such as paying salespeople, travel, and office expenses. Here are some reasons why profit objectives matter:
- Profit helps the business grow.
- Profit is needed for the business to stay alive.
- Profit shows that the business is doing well.
- Profit can attract investors for growth.