Match each of the four I's of services with the correct definition of it.

Drag and drop application.
Intangibility
Intangibility drop zone empty.
Inconsistency
Inconsistency drop zone empty.
Inseparability
Inseparability drop zone empty.
Inventory
Inventory drop zone empty.
In most cases, the consumer does not view the deliverer of the service as distinct from the service itself.
Services are often costly in that the firm must maintain the personnel and equipment necessary to provide the services at the time the consumer wants them.
Because services depend on the people who provide them, their quality varies with each person's capability and day-to-day job performance.
A service cannot be held, touched, or seen before the purchase decision.

1 answer

Here are the correct matches for the four I's of services:

  1. Intangibility: A service cannot be held, touched, or seen before the purchase decision.

  2. Inconsistency: Because services depend on the people who provide them, their quality varies with each person's capability and day-to-day job performance.

  3. Inseparability: In most cases, the consumer does not view the deliverer of the service as distinct from the service itself.

  4. Inventory: Services are often costly in that the firm must maintain the personnel and equipment necessary to provide the services at the time the consumer wants them.