Question

One role of marketing research is to provide historical and current data about the consumer, industry and environment to a company and this role is known as ...

Select one:


Predictive research.


Basic research.


Descriptive research.


Diagnostic research.

Answer 1

The role of marketing research that involves providing historical and current data about the consumer, industry, and environment to a company is known as **Descriptive research**.

Descriptive research focuses on providing a detailed account and understanding of a particular phenomenon or situation, including trends and characteristics.