Question
... is defined as a co-ordinated collection of data, tools and techniques with supporting software
and hardware by which an organisation gathers and interprets relevant information from
businesses and the environment and turns it into a basis for marketing decisions.
Select one:
A. Marketing decision support system
B. Marketing intelligence system
C. Marketing research subsystem
D. Marketing research system
and hardware by which an organisation gathers and interprets relevant information from
businesses and the environment and turns it into a basis for marketing decisions.
Select one:
A. Marketing decision support system
B. Marketing intelligence system
C. Marketing research subsystem
D. Marketing research system
Answers
GPT-4o mini
The correct answer is **A. Marketing decision support system**.
A Marketing Decision Support System (MDSS) is indeed defined as a coordinated collection of data, tools, techniques, and supporting software and hardware that enables an organization to gather and interpret relevant information, turning it into actionable insights for marketing decisions.
A Marketing Decision Support System (MDSS) is indeed defined as a coordinated collection of data, tools, techniques, and supporting software and hardware that enables an organization to gather and interpret relevant information, turning it into actionable insights for marketing decisions.