Question

Which of the following positioning methods involves promoting a product based on how it compares to competitors’ offerings in the same category?

A.
Attribute-based positioning


B.
Price-based positioning


C.
Competitor-based positioning


D.
Use or application-based positioning

Answer 1

The correct answer is:

**C. Competitor-based positioning**

This method involves promoting a product by comparing it to competitors' offerings in the same category.