Ask a New Question
Menu

Select the three steps that make up the planning phase of the strategic marketing process.

Multiple select question.

evaluation

market-product focus

activity implementation

situation analysis

the marketing program

1 answer

The three steps that make up the planning phase of the strategic marketing process are:

  1. Situation Analysis
  2. Market-Product Focus
  3. The Marketing Program

These steps help organizations define their market opportunities, understand their current positioning, and outline the strategies they will use to meet their marketing goals.