Question

• Primary data is data that has not been collected previously and which must be
filtered by original research.
• Primary data can be obtained from internal sources such as the staff of the
enterprise, and/or external sources, for example consumers, customers, retailers,
wholesalers, and competitors.
• Primary data can be collected by observation, experimentation or surveys
(communication), focus groups, in-depth interviews etc.
• Each primary data-collection method uses different techniques, for example, by
telephone, mail, fax, Internet or personal interviews.
• The method selected, however, is certainly influenced by the research objectives,
the type of research to be undertaken and the availability of time, funds, staff and
facilities.
• Every data collection method has advantages and disadvantages and the
marketing researcher must select the method that produces satisfactory, usable
and reliable data as cheaply and as quickly as possible.
make it one short sentence in simplest english

Answer 1

Primary data is new information collected directly from original sources, using various methods like surveys or interviews, and the choice of method depends on research goals, time, budget, and resources.