1. Accuracy: Primary data collection allows for greater control over the accuracy of the data collected as it is collected directly from the source.
2. Relevance: Data collected through primary sources is more relevant to the research problem as it specifically answers the research questions.
3. Real-time: It provides real-time data, which means that researchers can gather information as events unfold.
4. Control: Primary data collection offers researchers greater control over the research process, including the design of the study and the selection of participants.
5. Unique: Primary data collection provides unique data that has not been collected before, which may be valuable for future studies.
6. Specific: Primary data collection helps to obtain data that is specific to the needs of the study, making it easier to analyze and interpret.
7. Innovation: It offers innovative ways of collecting data using modern technology, such as online surveys or mobile applications.
8. Better sample: primary data collection helps to get a better sample of participants compared to secondary data.
9. Personalization: It allows researchers to personalize the data collection process, which increases the likelihood of receiving more complete and detailed responses.
10. Flexibility: Primary data collection offers greater flexibility, allowing researchers to modify and adjust research questions and methods as needed.