Question

Direct marketing tactics DO NOT include which of the following?

Question 13 options:

telemarketing calls


sending offers out through e-mail


billboards on the interstate


mailing letters or postcards

Answer 1

Direct marketing tactics do not include **billboards on the interstate**. Billboards are considered a form of mass advertising rather than direct marketing, which typically involves direct communication with individual consumers through methods like telemarketing, email, and mailing letters or postcards.