Direct marketing tactics DO NOT include which of the following?

Question

Question 13 options:

telemarketing calls

sending offers out through e-mail

billboards on the interstate

mailing letters or postcards

Answer 1

Direct marketing tactics do not include billboards on the interstate. Billboards are considered a form of mass advertising rather than direct marketing, which typically involves direct communication with individual consumers through methods like telemarketing, email, and mailing letters or postcards.