Tom's Bakery is using scrambled merchandising. This term refers to the practice of offering a variety of unrelated products, which in this case includes plush toys and bubbles alongside baked goods.
Tom's Bakery sells donuts, cupcakes, and bread—but recently the store began to sell plush toys and bubbles because so many of their customers are children and they felt these items would sell easily. Tom's Bakery is using Blank______ merchandising.
Multiple choice question.
mass
online
scrambled
door-to-door
1 answer