Which of the following statements are true about the use of customer tracking in physical stores?

Question

Multiple select question.

Stores can use video cameras or cell-phone tracking to monitor customer movement within the store.

Stores use in-store tracking to inform store layout, merchandising, and sales promotions.

Stores might change where products are placed in a store based on where tracking shows that customers linger.

Stores are not permitted to use in-store tracking to identify shoplifters.

Answer 1

The following statements are true about the use of customer tracking in physical stores:

1. Stores can use video cameras or cell-phone tracking to monitor customer movement within the store.
2. Stores use in-store tracking to inform store layout, merchandising, and sales promotions.
3. Stores might change where products are placed in a store based on where tracking shows that customers linger.

The statement "Stores are not permitted to use in-store tracking to identify shoplifters" is not necessarily true. While there are regulations governing privacy and surveillance, in-store tracking can legally be used for loss prevention, including identifying shoplifters, as long as it adheres to relevant laws and store policies regarding privacy and consent.