True or false: Companies that collect and analyze big data and respond to an online customer "before the next click" are doing so in order to reach a vast and generalized audience.

Answer 1

False. Companies that collect and analyze big data to respond to an online customer "before the next click" are typically aiming to provide personalized experiences and targeted interactions rather than reaching a vast and generalized audience. The goal is often to enhance customer engagement and satisfaction by addressing the specific needs and behaviors of individual customers in real time.