Why are stores such as Toys R Us and IKEA known as category killers?

Multiple choice question.

Their focus on certain products hurts their competitors.

Their location in downtown areas hurts malls.

Their generalized approach makes it easier for competitors to gain market share.

Their high prices upset consumers.

1 answer

The correct answer is:

Their focus on certain products hurts their competitors.

Category killers are retailers that dominate a particular product category, often offering a wide selection at competitive prices, making it difficult for smaller retailers to compete.