________Blank data includes information collected from national TV ratings, mystery shopper experiences, and neuromarketing techniques collected for the project at hand.

Question

Multiple Choice
Secondary external
Indirect
Primary questionnaire
Primary observational
Secondary internal

Answer 1

The correct answer is Secondary external.

This is because the data mentioned (national TV ratings, mystery shopping, and neuromarketing techniques) is collected from external sources rather than directly from the project itself, which fits the definition of secondary external data.