Instead of using survey information, Martha decides she would rather use ________Blank to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective.

Question

Multiple Choice
external data
buying inquiries
data mining
indirect data purchases
rebuy model statistics

Answer 1

Martha decides she would rather use data mining to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective.